Here's What's Missing in Dental Practice Marketing
Part 1
Here are 4 Variables that are missing from most dental marketing
strategies (if there even is a strategy). And hearing from frustrated dentists,
who have tried marketing in one form or another, or have been
consulted by companies, the problem lies in one of the following 4 things:
1) Most dental ads, direct mail and marketing strategies target a very
specific part of the population: those that are either in pain, or don't have a dentist
(or more accurately, they are just thrown at random).
Thats a very small fraction of the market . Sometimes people are looking for a dentist but not right now.
Maybe they have a falling out with their current one.
Maybe the one that they have now doesn't provide what they want.
Maybe the timing isn't right.
Either way, only about 1-10% of the people that are actually
interested in dental work would respond immediately
That leaves people that are interested, but they just need a little
more nudging. Or they just need a little more time. Maybe they need
to have their desires and motivations built up to come in to your office.
That is an extra 10-40% right there.
Prospective new patients need to be put into a pipeline. They were
interested enough to look at your ad, so guide them through the process.
2) Type of ad or marketing doesn't pose much of a solution to a would be patient.
They see your bio, some technical jargon and some other tid bits. But does it
really tackle some of the fundamental issues they are having?
And are you actually presenting an offer to them with a call to action? They need
to be guided EVERY step of the way from the time they see your ad to book to coming
in to upsold to higher fee service
And what about the objections? what about the reasons that even though they
want what you have to offer, they just don't budge.
Stay tuned for the final and most important 2 key ideas...
To discover how to have your best month ever done for you, click here
To discover how to get a predictable increase in big cases every month without any extra work, done for you, Click here.
or if you just want to find out the latest and what works (and doesn't work) in dental practice marketing, Click here