Dental Practice Marketing Results and Successes

How just 1 person having only been in the dental field for 3.5 years has
spent over $96,000 in marketing tests on 9,140 patients,
brought in over 526 new patient inquiries,
booked over 386 (144 of those were for high end cosmetic cases),
Increased production by at least $382,000,
trained over 22 staff members and
listened to 515 minutes of new patient recorded calls with front desk staff...so far

Over 79% of the marketing projects completed have been profitable for dentists (Generated a greater than Breakeven on costs). Of those, Paul has consistently generated high single, sometimes double digit ROI (1:1,2:1 all the way to 19:1)

  1. Tweaked a newsletter produced by an established dental consulting firm and brought in 400% more new patients.
  2. Doubled and tripled new patient flow spending only hundreds, not thousands.
  3. An Advertisement he designed has brought in several new cosmetic cases a week, every-time it is run and it has been running for 3 years.  Cost to run it every month: $400. ROI is several thousand percent.
  4. He took a failing advertisement, rewrote it and generated 48 new patients within a few months.  Cost: $300, ROI is several thousand percent.
  5. An Accounts Receivable system he designed brought back over $2,000 from several people based on a $113 investment (10:1 ROI).  These are people that have accounts that are overdue greater than 90 days (and in some cases several years).  Prior to that system, they had been threatened with law suits and collections - both strategies failed.
  6. A "Recall on Steroids" letter system that he developed that costs just a few dollars to run per week has brought many patients back who weren't responding to recall attempts. One such patient paid out of her own pocket (over her $500 insurance limit) to get a crown she been turning away from despite numerous calls.
  7. Turned whitening into a successful promotion.  Most dentists get little or no results from whitening – often giving it away free.  Paul turned it into a promotion and the response to his promotions was so great that it has generated over 55 signups in two weeks, bringing in several new patients, people that weren't responding to recall and reactivated some inactive patients.
  8. Trained front desk staff in how to handle incoming calls. Resulted in less time spent on the phone and increased booking ratio.
  9. A new patient mailing he did to the neighborhood, with only $1,200 spent generated several new patients. One brought in his whole family. One came in and said "I've never gotten this kind of thing before" and signed up for braces.  Compared to the $7,000 other consultants/companies think you need to spend to get people in, making your ROI and risk lower.
  10. Automatic Internet dental marketing system brings in inquiries every month in the background, requiring little management.  Cost is around $400 per month.
  11. A patient reactivation program he orchestrated generated 14 new patients, total cost $1000.  ROI: 4:1 right away, not including long term. One patient even switched her current dentist.
  12. Cut costs on many marketing items such as letterhead, newsletters, and  professional but home made videos of doctor and staff for promotional purposes. Slashed video production from $8,000 to $500.
  13. Additional things he has accomplished:
    - Systemization of a lot of marketing reducing dentist and staff work loads.
    - Produced patient education booklets that patients read instead of the boring brochures.
    - Produced newsletters that patients love to read (because they are entertaining and different).
    - Produced a way for the patients to be happy instead of fearful when they come into your office

Here are just a few of the profitable results Anello Solutions has obtained for clients:

Case 1
Problem: Irregular cash flow and revenue streams

Solution: Analysis, research of current business model and desires and needs of customers. Then design and strategic implementation of automated systems using research data to generate leads continuously. At the same time, development of proven system to relay pricing to customer increasing average initial purchase by 47%.

Case 2
Problem: No immediate cashflow - business was rendered now, but revenue came in the future

Solution: Two fold approach: 1. Implemented 3rd party professional credit financing company to offer payment plans to customers at the same time deliver almost full revenue to business. 2. Offered customer incentive to pay in full now.

Case 3
Problem: Client did not have the staff to generate new and service existing business to maintain top of mind awareness and take advantage of back end revenue models.

Solution: Analysis, research of current business model and desires and needs of customers. This allowed the production of an automated internet lead generation pipeline synchronized with an offline automatic lead generation pipeline. Pipeline operates in the background while business owner freed up their time to concentrate on building their business and taking some time off.

Case 4
Problem: No apparent differentiation from competition (which there was more than usual) - all marketing had failed previously

Solution: Analysis of market's needs and wants as well as where they are located on the awareness level (there are approximately 5). Development of U.S.P (or UBA - unique buying advantage) which allowed redesign of marketing to reflect that. Result was an over 10x return for a high ticket item ($5,000) from display advertising that continuously produced leads for months and is still ongoing.

Case 5
Problem: Business service was desired by consumers, but awareness and exact needs/desires were unknown - so service was unprofitable.

Solution: Developed a marketing campaign to survey customers looking for that service to determine what they ultimately wanted. Result was a redesign to a "do it yourself" service which has been operating for over 2 years now.

Case 6
Problem: No market penetration of new product and no previous marketing

Solution: Full testing and research of current market, needs/desires of market, design of marketing systems and lead generation program.

Case 7
Problem: Client did not know if marketing was producing any results

Solution: Implement easy and semi-automated tracking system that integrated within their business model - anyone could operate. Result was that business could see where they were losing money, and making money, so they could make intelligent decisions about their budget thus taking the guess work out.

Case 8
Problem: Client was unaware of the most efficient strategy and mediums to place marketing strategies.

Solution: Research into proven marketing systems and models for that particular market. Those systems were adapted for this particular business, tested and tweaked and thus produced a profitable response.

Case 9
Problem: Client needed a website however prospective web designers were charging up to $2500.

Solution: Web design was outsourced offshore. Client paid $200 for the same professionally designed website, a savings of $2300.