The Number One Secret to Dental Practice Marketing
This particular secret is the sole reason behind all the successful practices. It is also the only way to grow your practice fast and is probably the closest thing you will ever see to the "magic silver bullet".
What do you think the most successful practices all have in common? Procedures? Fancy equipment? Great Location?
Well yes, they have all that. But there is one thing that trumps all those things.
They give them their patients and new prospects what they want in the way they want it. Think benefits not features. Think listening to them not preaching.
But you might say, well they want lower prices and no pain, does that mean I have to lower my prices and become a miracle worker? No. That doesn't mean lowering your prices or learning magic. It means delivering more value to their experience, in the way they want it.
If they all hate cookies, but you think its fun to give them cookies, what will they think of you - besides accusing you of giving them cavities so you can drill, fill and bill.
There are 3 main areas of giving your patients and prospective new patients what they want, how they want it:
1. Changes in office operations 2. Changes in staff interactions 3. Changes in Marketing
What do patients or new prospects ask for all the time? What are common questions?
Have you ever asked them? or observed them?
1. What do they do when they first call you
2. What do they do when they are sitting in your waiting room
3. What do they complain about the most in front of the staff and also secretly?
4. What is their biggest desire or goal for going to see you?
5. If your patients were to make some changes to your office, what would they be?
One $10,000 key point: If your patients are used to paying for their house, car, furniture, kitchenware, vacations and their lives in installments, but you are asking for $10,000 upfront, then yes you may be giving them what they want, but not HOW they want it.
To discover how to have your best month ever done for you, click here
To discover how to get a predictable increase in big cases every month without any extra work, done for you, Click here.
or if you just want to find out the latest and what works (and doesn't work) in dental practice marketing, Click here