How to Double Your Patients, Production and Profits

Are you a dental marketing "newbie" who doesn't know
where to start, what to do and doesn't want to take risks spending thousands on untested marketing?

or are you more advanced and familiar with marketing but
want to know "what's new" and "what's working" in tested dental marketing (and how to do it)?

Then this program could be exactly what you are looking for...

Finally, a complete set of easy to use tools, techniques and strategies to enable you to double your practice so you don’t a) have to do the work b) don’t have to take all the risks c) don’t have to waste any more money and d) stop spinning your wheels.

Proof! Here's what some other dentists say...

Dr. Paul Melnyk, DDS	Dr. Irving Isakow, DDS	Dr. Bobby Brown, DDS
Dr. Arthur Freedman, DDS	Dr. David Brown, DDS	Dr. Kathy Hledin, DDS

My name is Paul Speziale, dental marketing director/consultant for over 4 years. I've had the pleasure of working with my clients on a long term basis without any forced contract at all, both inside offices and remotely. I’ve been able to bring my clients over $525,000 in increased production from cosmetic/restorative cases plus 670 new patients so far.

and I've done this largely by myself.

I've proven the ability to do this because of relentless testing and tracking, use of new psychology and consumer behaviour research, installing automated marketing systems and just doing all the work for dentists – taking control of the entire marketing process.

My reward is that I have earned the trust of dentists all over Canada and the United States

so now, I'm offering to give you everything that I have used, in the way that I used it, the tricks, shortcuts and software I used to bring those results to all those clinics by myself.

So what is this program exactly and what does it do for you?

doubleyourpractice

It's 5 DVDs of everything you need to know and to do to double your patients, production and profits, fill your schedule and feel busy.

Many hours of extra work were put in to translate it from complicated dental marketing to plain English, with diagrams, quick to digest point form and simple concepts.

It also comes with a manual and “cheat sheets” to get started quickly.

What it will do for you

Shows you exactly how I routinely get more patients, production and profits for my clients, without any help.
How to get your marketing to work hard for you so you and your staff don’t have to
Shows you what works and what doesn’t in dental marketing
Empowers you with the information on how to make marketing decisions, see what you have been missing before
Finally, to spark ideas within you to come up with your own strategies.

WARNING: This program is not for you if:

This program is only a "HALF" done for you marketing program. In other words, it’s something for you and your staff to use. Even though it has everything you need to know, and how to do it, If you just put these dvds on a shelf and never watch them, or you don't even use one strategy, then you won't benefit.

*if you want someone to do it all for you, consider the best month ever program or the predictable big case marketing program.

Here's a peak at what you'll discover:

DVD 1: The Double Your Practice Strategy and quick, “get up to speed” guide to dental marketing

Exposed! The 6 dental practice roadblocks: you may not know the entirety of what you’re up against
How consultants and marketing companies fail you repeatedly
The biggest roadblock to doubling your patients, production, profits
The 3 core areas of knowledge: Understand these areas and you are on your way to solving your challenges and building your practice
The most important stat in your office and the *easy* double your business formula …after you discover a magic trick
The simplified version of the real kind of marketing that gets real, measurable results
Stop flushing your hard earned money down the toilet! Why conventional dental marketing fails even more today than ever before and what to do about it
Successful dentist marketing strategies: 15 master keys to profitable and successful dental marketing and what you must know before marketing your office
How to instantaneously evaluate marketing projects: The Do-It-Ability Formula
What to do if it fails: the only 4 questions you need to know
What results to expect from any marketing venture
If you aren’t doing *this* then you might as well put a blind fold on when going into patient’s mouths.

DVD 2: How Double Your Patients

How to systemize your new patient getting so you and your staff don’t have to do the work.
How to make it predictable
Eliminating this one thing will stop you from spinning your wheels
The psychology of the new patient from what they know, what they don’t know to how they respond, when why and where.
The most underused, misunderstood type of dental marketing but has so far generated on average, $36,000 in 100% of the practices that it was put in...
Guerilla marketing on a shoestring budget: How to get more patients without paying the big bucks.
The 12 part formula to create dental advertising that gets patients calling.
The 3 steps to getting new patients TODAY
Dental Internet marketing – what you don’t know could hurt you.

What works , what doesn’t
How to use the internet to get big cases so you don’t have to do any work
Social media : smoke and mirrors or just lack of eductation – how to use it properly.

Want more Implants, Invisalign, Lumineer cases? Big case marketing system revealed! Turn random inquries into a predictable increase in big cases.
Other Strategies such as dealing with the affluent and with other cultures
The inside scoop on marketing mediums (newspaper, mail, tv, radio etc):

The secret money pit that drains your money
How to cut costs in direct mail and get more people reading and calling
The hidden dental marketing variables 97% of consultants don’t know about
Double your referrals with this system
The number 1 lie advertising reps all tell you

Finally, big results mean big strategies (only for hardcore dental marketers - A players)

DVD 3: Double your production

The psychology of getting more production: get into your patient's head to discover what they really want, give it to them and watch your schedule fill up.
How to get your stubborn patients back in the office
How I made 100% of the clinics that used this marketing get 200% to 500% more crowns, bridges, implants, reactivated 8 patients and boosted their production by $36,000 on average.
How to cut your cancellations in half
Big case marketing: how to target these people and get them in to see you.
The real way to use newsletters so they aren’t just a cost to you, they bring in more production.
How to use your staff to leverage your time for big case marketing.
How to change what you say from phone call to case presentation in order to double your “closing” ratio
This one technique will double your production alone.
Expose every inch of your nooks and crannies to squeeze out all sources of increased production!

DVD 4: Double your profits

How to avoid the biggest bottleneck in your business that secretly costing you thousands
Staff training, staff motivation: new research reveals the truth about incentives, motivation and other things that are costing you thousands every month.
Give that patient wow experience without spending a fortune
leveraged marketing: clone yourself thousands of times
The words and pictures you must ban from your office to keep your patients from silently growing to hate you
It's your money! How to collect your accounts receivable - even when there is no response to your efforts.
Using the latest in psychological tools to increase case acceptance immediately
How to negotiate with ad reps – what you don’t know is costing you thousands.
How to avoid the dreaded “dental mark up"
How to get logos, websites etc. for 1/10th the cost and the same quality!

DVD 5: Bonuses and Files

Final DVD with all the artwork and files for you to use as much as you want
Plus the letters (word documents) and spreadsheets (excel) that I developed and tweaked over many years to simplify and make more efficient your marketing management.
And other bonuses (below)...

This set of DVDs contains the entire 4.5 years and over $96,000 of testing and tracking I have completed with my clients, what works and what doesn't.

And with these same tools - I have brought dental clinics like yours $525,000 in increased production from cosmetic/restorative cases + regular hygiene plus 670 new patients so far...

but before I tell you how much it is, let me reassure you that I wouldn't be working with my clients today, with no forced contract, on a month by month basis, for years, if it wasn't for the relationship we have and the greater value I bring them than they pay me, and I am paid very well.


Just a few of the great dentists and staff I work with
Dr. Paul Melnyk and I	Dr. Bobby Brown and I	Pina (hygienist) and I	Nubia and Georgina and I

I have brought these results to 100% of the dental clients I have had over the years and with that I have a reputation to uphold so I offer you a...

Full Money Back Guarantee
I have full confidence that if you use but one of these strategies, it will pay for the whole set...even still, I will give you 90 days to test it out, try it, and if you don't like it, I will give you all your money back, even the shipping...

If you send it back, I will lose money, so can we make a deal? Just promise me that you will at least try it out first. I know you will be excited when you see the results.

Also, because of my reputation for giving more value than I ask for...if you invest in these DVDs now, I will also give you these bonuses...

Debt system bonus ($220 value): Have over 30 days Accounts Receivable? Can’t get the money back, I developed this series of letters, spent $200 and got back several thousand dollars (and reactivated the patient).
Reactivation Letter ($180 value): Been using this for years now. Every time this is sent out to people that haven’t been in over a year and are stubborn to recall attempts, it brings in between 5 and 13 per 100.
185 minutes of Late Night Dental Marketing Talk DVD ($590 value) – More of an intimate setting where I go over strategies to get more patients, production, profits and fill your schedule ($590 value).

and, for a limited time, if you order now, I will add:

Big service recall letters ($490 value): This alone will pay for the entire set and more. These letters target people who need services but are stubborn. For example, one lady had a root canal, walked out and wouldn’t come back to get the crown placed – citing too much money and insurance ran out. After my letter, she came in crying and paid out of her own pocket saying “she never got anything like this before”
The 8 Critical Things You Must Know Before Marketing Your Dental Practice booklet ($27 value)
The 6 Hidden Killers of Dental Business booklet ($27 value)
Consulting time ($190 value): 1 hour of consulting time to help you accomplish your goals, or to implement a project.
Ad critique ($340 value): I will go over whatever ad you produce, and give you my full notes and feedback.

That’s a $2032 value if you invest in this set...and you can grab it one of two ways:

One time payment ( save 12% ) - Best value

Only ~~$497~~ $397 + $15 shipping

2 month payment plan

Only ~~$278~~ $225 for 2 months + $15 Shipping

What you can do next

Simply choose your payment, 1 or 2 months, then click here to download the credit card payment form and fax it to my office at 905-502-1316 and your

or if you prefer Paypal, you can order secure here:

P.S. Don't waste any more time and money worrying about what marketing to use...discover what works and how to use it now.

“Paul's use of psychology in my marketing is the reason I chose to work with him. And even though he is across the border, he still increased my production by 42.9% for the month. He reactivated over 19 patients that haven't been in since 2005 and made all the money I paid him back in 1 month. At the same time provided a great way for my patients to not miss their re-care appointments and prevent last minute cancellations. I recommend him to anyone.” – Dr. Arthur Freedman DDS, Manchester, CT.

"Does all the work for us and brought in over 286 calls for needed cosmetic cases. He's brought to us 300-700% return on the money we have paid him"– Dr. Irving Isakow DDS, Ontario

“Generated an internet ad system that has consistently generated new patients for us every month” – Dr. Bobby Brown, Mississauga, Ontario

"I was initially skeptical but in one month he generated a 41.49% increase in production (due to a 500% increase in crowns, fillings and whitening) Reactivated 12 people - some of whom haven't been seen in 8 years and our whole office and patients loved what he did. Earned our trust and would recommend him to anyone" - Dr. Steven Rosenblat, Oakville, Ontario

“Did all the work and trained the staff, reactivated dozens of patients. Generated a 16% response. Production wise our best month ever with increased crowns bridges and implants” - Dr. Bobby Brown, Mississauga, Ontario

"Predicted exactly what would happen - production up 21% for March, reactivated 32 patients (some since 2007), 13 more crown cases compared to last year, provided a great tool to prevent cancellations and fill up my schedule. He also saved us an additional several hundred dollars on our software. Did everything for us and has earned my trust. Highly recommended to anyone" - Dr. Andrew Tortorella, Niagara Falls, Ontario

"Whitening promotion that has reactivated a couple of patients, brought in over $6,900 directly from the promotion and production is up 42% compared to last year (in the middle of the summer and a bad economy)." – Dr. David Brown, DDS, Burlington

“Because of Paul, we achieved an unbelievable 18.6% signup rate for the whitening promotion within 1 week. He has produced several new patients, increased production, and our hygienists and staff didn’t have to do any selling. The best part was he got them to pay for the signup immediately even though their appointments were months later, during the recession” – Dr. Paul Melnyk, D.D.S

“Working several hundred kilometers away in Ontario, Paul has made a very informative, easy-to-navigate website and in the one month, while it was being worked on, we’ve already booked 2 patients - and a possible Implant case. In contrast, the website we had before, we only got 5 or 6 patients from over the course of 8 years!” - Dr. Kathy Hledin, D.D.S., Quebec

"He has demonstrated the unique ability to bring in many inquiries, new patients, reactivate old ones and generate more revenue from the existing patients that allow us to expand in the way we want. We would gladly recommend him to other offices." – Dr. Irving Isakow DDS, Ontario

"Paul has removed some much needed stress and work off our shoulders...He has developed and implemented several business projects most of which have worked fantastically, generated many phone calls, walk-ins, and others from patients...I would gladly recommend him to anyone..." – Nubia Zaldivar, Dental Office Manager, Ontario

and more to come...

Testimonials

How to Double Your Patients, Production and Profits