Dentist Office Branding - Myths and Facts/title> <link rel="stylesheet" type="text/css" href="css/styles.css" media="screen"/> <link rel="stylesheet" type="text/css" href="css/print.css" media="print" />   <meta name="description" content="Myths and Facts about dentist office branding" />   <meta name="keywords" content="Dental Branding" />   </head> <body> <div id="wrapper" > <div id="contentwrapper">   <div id="header"> <a href="index.php" title="Double Your Patients"> <img src="images/logo-alt.gif" alt="Anello Solutions" width="255" height="28" border="0" align="left" /></a> <div id="slogan">Guaranteed Growth in Your Patients, Production, Profits</div> <div id="sidebarright">  <form action="http://www.google.com/cse" id="cse-search-box"> <input type="hidden" name="cx" value="014075146123296978022:obpttosropi" /> <input type="hidden" name="ie" value="UTF-8" /> <input name="q" id="search" type="text" value="Search..." /> <input name="sa" type="image" id="searchbutton" src="images/search-button.gif" alt="Search" /> </form> </div> </div>   <div id="columnwrapper">   <div id="sidebar"> <ul id="navigation"> <li><a href="contact.php">Contact Us</a></li> <li><a href="success.php">Successes</a></li> <li><a href="testimonials.php">Testimonials</a></li> <li><a href="what-we-do.php" title="What We Do">What We Do</a></li> <li><a href="who.php">Who We Are</a></li> <li><a href="how-we-differ.php">How We Differ</a></li> <li><a href="dentist-articles.php">Articles</a></li> <li><a href="products.php">Products & Books</a></li> <li><a href="booklist.php" target="_self">Book List</a></li> <li><a href="index.php">Home</a></li>  </ul> <div id="tester" style=" "> <script language="JavaScript" src="http://www.doubleyourpatients.com/phplive/js/status_image.php?base_url=http://www.doubleyourpatients.com/phplive&l=t111&x=1&deptid=0&"></script> </div>  <h3>Testimonials</h3> <blockquote> <img src="images/quotation2.jpg" width="25" height="23" alt="quotation" /><p>Heart and Stroke Foundation - ...He was instrumental in helping us promote and manage our fundraisers. As well as came up with a unique marketing idea that would add to revenue...</p> </blockquote> <p><a href="testimonials.php" title="Testimonials">Read More</a></p>  <h3>What's New </h3> <blockquote><p>Double your patients mini-course coming soon...sign up today and get a free report "The 8 Critical Things You Must Know about Marketing Your Dental Practices"</p></blockquote> <p><a href="index.php" title="Sign up Here Now">Sign up Here Now</a></p>  <a name="contact_section"></a> <h3><strong>Get Your Free Consult</strong></h3> <blockquote><p>Get your free 30 min. consultation here</p></blockquote> <p><a href="contact.php" title="Contact Form">Contact Form</a></p> <p><img src="images/contact.jpg" width="124" height="153" alt="contactanellosolutions" /></p> </div>  <div id="maincolumn" align="left"> <br class="clear" />  <h1>Strategically and Inexpensively Branding Your Dental Practice</h1> <p> </p> <p>There is a lot of confusion about what branding means to a dental office. I will clear that confusion now and show you how to do it without costing you your first and second molar.</p> <p> </p> <p>Branding in my opinion means connecting a "mark" whether thats a logo, colors, images, name with a set of certain expectations associated with the mark: great feelings and ideas about what they will get.</p> <p> </p> <p>Branding done correctly means you will have little to no competition. Think Nike and Coke and McDonalds. </p> <p> </p> <p>But done the way Nike does it, it would take you millions of dollars and years to do it.</p> <p> </p> <p><strong>And branding doesn't guarantee new patients or referrals.</strong></p> <p> </p> <p><strong>Some simple rules on branding:</strong></p> <p> </p> <p>1. Branding must be done on memorable or simple ideas/names: I think simple one syllable names have branding potential, but say a name like Bullman-Flemingschweister doesn't.</p> <p> </p> <p>2. Branding your name is not impossible, but requires some work</p> <p>(making it easier to remember etc.)</p> <p> </p> <p>3. Branding is the by-product of good marketing</p> <p> </p> <p>4. Certain words (like artistic vs. cosmetic) have potential unique selling proposition or differentiation uses.</p> <p>I believe you can brand anything if you have enough money.</p> <p> </p> <p><strong>A GREAT strategy if you are cash rich:</strong></p> <p> </p> <p>If you introduced a TV/radio/Billboard/newspaper/direct mail campaign and threw a lot of money into it...in a few months you would have a household name (locally).</p> <p> </p> <p>It may or may not bring in new patients, but people will remember your name.</p> <p> </p> <p><strong>In the mean time, here is a case for inexpensive marketing producing a "brand"</strong></p> <p> </p> <p>I niched a particular client with one ad by differentiating him. The people that read the papers with the ad in it have responded regularly over the last 3 years and have provided him with a stream of new patients and income. Because of that, we have had people that didn't read the papers come in because a friend told them. Basically it was a "I need this" from a person and the friend said "oh, if you need that, then go here, because he does that"</p> <p> </p> <p>The brand in this case is my client and his service and that has been connected to the problem they have.</p> <p> </p> <p>There was no logo, no pictures, nothing but meeting a market hidden problem.</p> <p> </p> <p><strong>And if you have to buy a logo and all that.</strong></p> <p> </p> <p>Logos and letterhead usually cost several thousand dollars. Websites usually cost several thousand dollars. </p> <p>Marketing those things will run you between $2,000 to $20,000.</p> <p> </p> <p>Even though most companies take advantage of dentists and make them pay THOUSANDS for a small graphic or some electrons on a screen. I have access to dozens of starving talented web designers, graphics that are begging to get the chance to design professional logos and websites for 1/5th of those amounts or less.</p> <p> </p> <p>and by the way branding can work against you. If your name is Dr. Payne or Dr. Sloter ...change it immediately! :)</p> <p> </p> <p><a href="images/ecnf.jpg"><img class="alignleft size-medium wp-image-218" title="stop" src="images/ecnf.jpg" alt="" width="146" height="145" /></a> <strong> </strong></p> <p>To discover how to have your <strong>best month ever done for you</strong>, <a href="http://www.doubleyourpatients.com/best-month-ever.php" target="_blank">click here</a></p> <p> </p> <p>To discover how to get a <strong>predictable increase in big cases every month </strong><span style="text-decoration: underline;">without any extra work, done for you</span>, <a href="http://www.doubleyourpatients.com/predictable-big-case-marketing.php" target="_blank">Click here</a>. or if you just want to find out the <strong>latest and what works (and doesn't work) in dental practice marketing</strong>, <a href="http://www.doubleyourpatients.com/how-to-double-your-patients.php" target="_blank">Click here</a><BR> </p> <p> </p>  <br class="clear" /> </div> </div> </div> </div>  <div id="footerwrapper"> <div id="footer"> <p>Copyright © 2004-2010 Anello Solutions </p> <ul class="footerright"> <li><a href="contact.php">Contact Us</a></li> <li><a href="success.php">Successes</a></li> <li><a href="testimonials.php">Testimonials</a></li> <li><a href="what-we-do.php" title="What We Do">What We Do</a></li> <li><a href="who.php">Who We Are</a></li> <li><a href="how-we-differ.php">How We Differ</a></li> <li><a href="dentist-articles.php">Articles</a></li> <li><a href="products.php">Products & Books</a></li> <li><a href="index.php">Home</a></li> </ul> </div> </div> <link rel="stylesheet" href="/getresponse-footer-slideup/style.css" type="text/css" media="screen" /> <script type="text/javascript" src="/getresponse-footer-slideup/js/jquery-1.3.2.min.js"></script> <script type="text/javascript" src="/getresponse-footer-slideup/js/jquery-cookie.js"></script> <script type="text/javascript" src="/getresponse-footer-slideup/js/jquery-libs.js"></script> <div id="footerform"> <div class="close"> <div id="closefornow"> <a href="#" onclick="slidedown(); return false;">Close for now.</a></div> <div id="dontshowanymore"><a href="#" onclick="slidedown(); return false;">Never show again.</a></div> </div> <div class="tagline">Free! 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