Dental Practice Marketing and Practice Management Articles

The Biggest Myth in Dental Practice Marketing

Revealed and debunked in this article: a popular myth that is repeated by many marketing companies, advertisers, PR firms, practice management companies and consultants. It is one of a few reasons why most dentists never achieve results with them and lose a lot of their money.

Here's What's Missing in Dental Practice Marketing Part 1

Here are 2 Variables that are missing from most dental marketing strategies (or lack thereof). And hearing from frustrated Dentists, who have tried marketing in one form or another, or have been consulted by companies, the problem lies in one of the following 2 things.

Marketing Your Dental Practice During a Recession

During the boom times we had before the crash, patients weren't as thoughtful about spending their money. They were happy everything was going well and even if they went into debt, they felt confident they could pay it off. Well obviously, things are different now...

Let's Take a Peak at Your Competitor's Yellow Pages Ads  

One of the things I have done is to analyze the competition. Because if you know what the other dentists are doing in your market, you can use that information to market your practice.

13 Tools to Motivate Your Staff Part 1

If you do a lot of marketing or you are serious about growing your practice, then you might agree that practice growth goes a lot easier when you have top talented staff. This article shows you how to motivate them to perform at higher levels.

13 Tools to Motivate Your Staff Part 2 new

Here are 8 more powerful ways to motivate your staff. Knowing these tools will enable your staff to increase their productivity and ultimately your bottom line.

Strategically and Inexpensively Brand Your Practice

There is a lot of confusion about what branding means to a dental office. I will clear that confusion now and show you how to do it without costing you your first and second molar.

For Dentists in Highly Competitve Areas

I have seen dentists open up their practice in small towns and generate massive numbers of patients without marketing at all. I have also seen metropolitan or competitive areas totally demoralize and destroy some dentists.

A New Way to Grow Your Dental Office

I created this method to cut through the marketing noise being generated by other dentists. We generated over 50 patients spending many thousands of dollars upfront even months before they came into the office wishing to obtain a new service that was added...

The Number One Secret to Dental Practice Marketing

This particular secret is the sole reason behind all the successful practices. It is also the only way to grow your practice fast and is probably the closest thing you will ever see to the "magic silver bullet".

The One Technique to Use if You Have A Lot of Competition

Competing with Other Dentists? This one technique alone can make the difference whether you are treated as a commodity (people will call and ask "how much" right off the bat) or the Dentist that everyone knows to go to.