Let's Take a Peak At Your Competitor's Yellow Pages Ads
One of the things I have done is to analyze the competition.
Because if you know what the other dentists are doing in your
market, you can use that information to market your practice.
Here are the results of advertisement analysis
in one particular market with lots of competition.
I took all the different things they offered and counted it up.
This should give you an idea of the kinds of things that dentists
are advertising ...and you can use that to your advantage.
Note: each category below was a particular "PHRASE" they used.
Also, notice the phrase: "insurance" had only 7 occurences in the ads
out of 36 yet that is the number 1 thing people asked when calling or coming
in. - big clue :)
Category |
# |
Total |
36 - total number of ads |
New Patients Welcome |
29 |
General/Cosmetic |
3 |
Serve You |
1 |
Eve/Weekend |
26 |
Payment Plans |
9 |
Complimentary Consultation |
3 |
Free Parking |
2 |
Perio |
4 |
Senior Discount |
1 |
Digital Xray |
1 |
Free Whitening |
2 |
Call to action (ex: call us) |
4 |
Insurance |
7 |
Zoom |
4 |
Emergences |
33 |
Financing |
1 |
White Fillings |
7 |
Languages |
7 |
Gas |
10 |
TMJ |
2 |
Anesthetic |
1 |
Sedation |
1 |
Credit Cards |
20 |
Complimentary Tour + Consultation |
5 |
X Years (ex., 10 years) |
3 |
Children |
6 |
Veneers |
14 |
Website (mentions it) |
15 |
Mouthguards |
2 |
Videos or games for Kids |
2 |
Tv/Radio for watching |
2 |
Crown |
15 |
Invisible Braces |
1 |
Implants |
20 |
Examinations |
2 |
Whitening |
15 |
Dentures |
12 |
Root Canal |
9 |
Implants |
17 |
Braces |
4 |
Wisdom Teeth |
4 |
Bridges |
8 |
Orthodontics |
5 |
Gum Disease |
3 |
Periodontic |
4 |
Dentures Senior 15% off |
1 |
To discover how to have your best month ever done for you, click here
To discover how to get a predictable increase in big cases every month without any extra work, done for you, Click here.
or if you just want to find out the latest and what works (and doesn't work) in dental practice marketing, Click here