List of Dental Marketing Books and Other Resources

The following books have all been read, underlined, notes taken from, dog eared, and are the ones that have been recommended by industry leaders and other successful people. The ones marked with a "*" are the ones that are especially good (if you could only read a few, these are the ones to read).  The ones with the "**" have been read more than 5 times.


  1. Business, Marketing and Psychology Books

Books

  1. Ariely, Dan. Predictably Irrational. HarperCollins, 2008 *
  2. Blanton, Brad.  Radical Honesty. SparrowHawk Publications, 2005
  3. Buffett,  Mary.  Buffetology. Scribner, 2002
  4. Buffett,  Warren E.  The essays of warren buffet. The Cunningham Group, 2008
  5. Burrough, Bryan.  Barbarians at the Gate. Collins Business, 2008
  6. Caples,  John.  Tested Advertising Methods. Prentice Hall, 1998
  7. Carnegie, Dale. How to Win Friends and Influence People. Pocket, 1998.  **
  8. Chen, Ming-Jer . Inside Chinese Business. Harvard Business School Press, 2003
  9. Clason, George.  The Richest Man in Babylon. Signet, 1988.
  10. Cohen, Herb. You Can Negotiate Anything. Bantam, 1982
  11. Collier, Robert.  Robert Collier Letter Book. Robert Collier Publications, 1989  *
  12. Covey, Stephen. The 7 Habits of Highly Effective People.
  13. D. Suarez, Benjamin. 7 steps to freedom II. The Hanford Press, 1995
  14. Dawson,  Roger.  Secrets of Power Negotiating. Career Press, 2000
  15. Dell, Michael.  Direct from Dell. Collins Business, 2006
  16. Dennis,  Felix.  How to get rich. Portfolio Hardcover, 2008
  17. Dilts, Robert. Sleight of Mouth. Meta Pubns, 1999  **
  18. Drucker, Peter. Practice of Management. Collins Business, 2006
  19. Estill, Jim. Time Leadership. 2008
  20. Ferriss, Timothy. The Four Hour Work Week. Crown, 2007. *
  21. Fraser, Niall M.  Engineering Economics in Canada. Prentice Hall, 1999
  22. Gerber,  Michael E.  The E-Myth Revisted. HarperCollins, 1995 *
  23. Gerber. Michael E.  E-Myth Mastery. Collins Business, 2007
  24. Girard, Joe.  How to Sell Anything to Anybody. Fireside, 2006
  25. Graham, Benjamin.  The Intelligent Investor. HarperBusiness Essentials, 2003
  26. Graham, Benjamin.  The interpretation of financial statements. Collins Business, 1998
  27. Greene, Robert. 48 Laws of Power. Penguin, 2000
  28. Hassan,  Steven.  Releasing the Bonds. Aitan Publishing Company, 2000
  29. Hatch, Denny. 2239 Tested Secrets for Direct Marketing Success. McGraw-Hill, 1999
  30. Heilbroner, Robert L.  Economics Explained. Touchstone, 1995
  31. Hill, Napoleon. Think and Grow Rich. Ballantine Books, 1987. **
  32. Hogan,  Kevin. Psychology of Persuasion. Pelican Publishing Company, 1996 *
  33. Hogan, Kevin.  Covert Persuasion. Wiley, 2006
  34. Hogan, Kevin. The Science of Influence. Wiley, 2004.
  35. Hopkins, Claude.  My Life in Advertising and Scientific Advertising. McGraw-Hill, 1996 **
  36. Joyner. Mark.  The Irresistible Offer.  John Wiley & Sons Inc. 2005
  37. Kennedy,  Dan S.  The ultimate marketing plan. Adams Media, 2006 *
  38. Kennedy, Dan. No B.S. Direct Marketing. Entrepreneur Press, 2006  **
  39. Kennedy, Dan. No B.S. Business Success. Entrepreneur Press, 2004 **
  40. Kennedy, Dan. No B.S. Ruthless Management of People. Entrepreneur Press, 2004 **
  41. Kennedy, Dan. Press, Entrepreneur. No B.S. Marketing to the Affluent. Entrepreneur Press, 2008 **
  42. Kennedy, Diane. Loopholes of the Rich. Wiley, 2004
  43. Kiyosaki,  Robert T. Retire Young Retire Rich. Business Plus, 2002
  44. Kiyosaki, Robert T.  Cashflow Quadrant. Business Plus, 2000
  45. Kiyosaki, Robert T.  Guide To Investing. Time Warner Books, 2000
  46. Kiyosaki, Robert T.  Rich Dad / Poor Dad. Business Plus, 2000
  47. Kiyosaki, Robert T. Guide to Investing. Time Warner Books, 2000
  48. Kump, Peter. Breakthrough Rapid Reading. Prentice Hall Press, 1998
  49. Lechter, Michael A.  Protecting Your Number 1 Asset. Business Plus, 2001
  50. Lesonsky, Rieva. 303 Marketing Tips. Entrepreneur Pr, 1999
  51. Lesonsky, Rieva. Start Your Own Business. Entrepreneur Press, 2007
  52. Levine, Michael.  Broken Windows, Broken Business. Business Plus, 2005.
  53. Lieberman, David J.  Never be Lied to Again. St. Martin's Griffin, 1999
  54. Lieberman, David J. Get Anyone to Do Anything. St. Martin's Griffin, 2001
  55. Lynch, Peter.  Beating the Street. Simon & Schuster, 1994
  56. Machiavelli, Niccolo. The Prince. Pocket, 2004
  57. Maltz, Maxwell.  New Psycho-Cybernetics. Prentice Hall Press, 2002 **
  58. Maltz, Maxwell. Zero-Resistance Selling. Prentice Hall Press, 1998
  59. Maunder, Peter. Economics Explained. Collins Educational, 2000
  60. Maxwell, John. The 21 Irrefutable Laws of Leadership. Thomas Nelson, 2007.
  61. McGuinness, Bill. Cash Rules. Kiplinger Books, 2000 **
  62. Miller, Robert B. The New Strategic Selling. Business Plus, 2005
  63. Morris, Desmond.  Desmond Morris-The Pocket Guide to Manwatching. Abrams, 1977
  64. Nicholas, Ted. Golden Mailbox.
  65. Nicholas, Ted. Word Magic.
  66. Nicholas, Ted. Magic Words That Make You Rich
  67. Nixon, Richard Gilly.  The Lazy Man's Way to Riches. John Wiley & Sons, 1995
  68. Oechsli, Matt.  The Art of Selling to the Affluent. Wiley, 2004
  69. Ogilvy, David.  Ogilvy on Advertising. Vintage, 1985 **
  70. O'Neil, John R.  The Paradox of Success. Tarcher, 1994
  71. Orent , Dr. Tom.  How to Make More Money and Do better dentistry than you’ve ever dreamed possible. Gems Publishing, USA, Inc, 2001
  72. Penn, Mark.  Microtrends: The Small Forces Behind Tomorrow's Big Changes. Twelve, 2007.
  73. Popcorn, Faith. Popcorn Report. Collins Business, 1992
  74. Ringer, Robert.  Winning Through Intimidation. Fawcett, 1984. **
  75. Robbins, Anthony.  Anthony Robbins – Awaken the Giant Within. Free Press, 1992 *
  76. Rottenberg, David.  Everyone is a client. Kaplan Business,  2002
  77. Schiffman,  Stephan.  Cold Calling techniques (That really work!). Adams Media, 2007
  78. Schwab, Victor O.  How to Write a good Advertisement. Wilshire Book Company, 1985 *
  79. Schwartz,  Eugene.  Breakthrough Advertising. Boardroom Classics, 1984 **
  80. Schwartz, Barry. The Paradox of Choice. Harper Perennial, 2005 *
  81. Singer, Blair. Salesdogs. Business Plus, 2002
  82. Smith, Cynthia S.  How to Get Big Results from a Small Advertising Budget. Carol Publishing Corporation, 1995
  83. Stanley, Thomas J.  Networking with the affluent. McGraw-Hill, 1997 *
  84. Stanley, Thomas J.  Selling to the affluent. McGraw-Hill, 1997 *
  85. Stanley, Thomas J. Marketing to the affluent. McGraw-Hill, 1988 *
  86. Stanley, Thomas J.  The Millionaire Mind. Andrews McMeel Publishing, 2001 *
  87. Stanley, Thomas J.  The Millionaire Next Door. Pocket, 1998 *
  88. Stephenson, James.  Ultimate Small Business Marketing Guide. Entrepreneur Press. 2003
  89. Stevens, Talbot Lee. Financial Freedom without Sacrifice. Financial Success Strategies, Incorporated, 2000
  90. Stone, Bob. Successful Direct Marketing Methods. McGraw-Hill, 2008
  91. Sugarman, Joseph. Triggers **
  92. Sun-Tzu. The Art of War. Running Press Miniature Editions. 2003
  93. Sutton, Garrett.  Own Your Own Corporation. Warner Business Books, 2001
  94. Sutton, Garrett.  The ABCs of writing Winning Business Plans. Business Plus, 2005
  95. Taubman, A. Alfred, Threshold Resistance. HarperCollins, 2007
  96. Trudeau, Kevin.  Mega Memory. Harper Paperbacks, 1997
  97. Trump, Donald. The Art of the Deal. Ballantine Books, 2004
  98. Underhill,  Paco. Why we Buy. Simon & Schuster, 2000 **
  99. Varga, Kenneth J.  How to Get Clients to Call, Buy and Beg for More. World Wide Publishing and Trading, 1997
  100. W. Bly, Robert. The copywriter's handbook. Holt Paperbacks, 2006
  101. Wheeler, Elmer.  Sizzlemanship. Simon & Schuster, 1983
  102. Wilde, Stuart.  The Trick to Money is Having Some. Hay House, 1995 **
  103. Zaltman, Gerald.  How Customers Think. Harvard Business School Press, 2003 *
  104. Ziglar, Zig. Secrets of Closing the Sale. Revell, 2004
  105. Rapaille. The Culture Code **
  106. Feldman. The Feldman Method *
  107. Feldman. Creative Selling for the 1990's *
  108. What they Still Don't Teach you at Harvard *
  109. The Art of Plain Talk **
  110. Hoffer. The True Believer *
  111. Counter-Intuitive Selling
  112. Never Wrestle With A Pig
  113. How to Win Every Argument: The Use and Abuse of Logic *
  114. How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere
  115. How to Win Every Argument
  116. Why Smart People Make Big Money Mistakes And How To Correct Them
  117. How We Know What Isn't So
  118. Ogilvy. Confessions of an Advertising Man  *
  119. Often Wrong, Never in Doubt
  120. Magic of Thinking Big
  121. Korda. Power
  122. Mandino. The Greatest Salesman in the World
  123. Beckwith. Selling The Invisible
  124. Greene. Concise 48 Laws of Power  *
  125. Microtrends: The Small Forces Behind Tomorrow's Big Changes
  126. Shermer. Why People Believe Weird Things
  127. Selling To Vito
  128. Lead Generation for the Complex Sale
  129. Bandler. Richard Bandler's Guide to Trance-formation
  130. Smart. Topgrading
  131. Trump-Style Negotiation: Powerful Strategies and Tactics
  132. SPIN Selling
  133. Unlimited Selling Power
  134. Levinson. Guerrilla Selling
  135. Levinson. Guerrilla Publicity
  136. Levinson. Guerrilla Marketing
  137. Page. Hope Is Not a Strategy
  138. Bandler. Using Your Brain--For a Change  **
  139. Thick Face Black Heart: The Warrior Philosophy  *
  140. Knowles. Resistance and Persuasion **
  141. Bettger. How I Raised Myself from Failure to Success in Selling  **
  142. Understanding and Managing Financial Information
  143. Graham. Interpretation of Financial Statements
  144. Look Before You Leap: Market Research Made Easy
  145. Collect Those Debts
  146. New Patients Inc. Unlimited New Patients Vol. 1 *
  147. New Patients Inc. Unlimited New Patients Vol. 2
  148. Farran. How to Make Money and Do Better Dentistry  *
  149. Castleman. Whale Hunt in the Desert
  150. Lewis. When Cultures Collide
  151. Brown & Orsborn. Boom: Marketing to the ultimate power consumer - the baby-boomer
  152. Ekman. Telling Lies (the science behind the TV show: Lie to me) *
  153. Hughes. Buzzmarketing
  154. Dilts. Sleight of Mouth **
  155. Hogshead. Fascinate: Your 7 trigges to Persuasion and Captivation *
  156. Ariely. The Upside of Irrationality
  157. Christensen. The Innovator's Solution: Creating and SUstaining Successful Growth
  158. Lowndes. How to Talk to Anyone **
  159. Sobczak. Smart Calling: Eliminate the fear, failure and rejection from Cold Calling
  160. Machiavelli. The Prince
  161. Patterson. Crucial Confrontations: Never Walk away from another conflict again.
  162. Jackson. Distracted: The Erosion of Attention and the Coming Dark Age
  163. Vitale. There's a Customer Born Every Minute
  164. Alinsky. Rules for Radicals
  165. Musashi. The Book of Five Rings
  166. Ries & Trout. Positioning **
  167. Le Bon. The Crowd: A study of the popular mind *
  168. Lindstrom. Buyology: Truth and Lies About Why We Buy
  169. Nirenberg. Getting Through to People
  170. Rushkoff. Coercion: Why We Listen to What "They" Say
  171. Glazer. Outrageous Advertising **
  172. Bernays. Propaganda *
  173. Moore. Crossing the Chasm
  174. Pink. A Whole New Mind.
  175. Moore. Inside the Tornado
  176. Morrison. Kiss, Bow or Shake Hands: Guide to business in more than 60 countries.
  177. Aristotle. Rhetoric
  178. Seneca. Stoicism
  179. Milgram. Authority
  180. Buffett. Snowball.
  181. Goffman. The Presentation of Self in Everyday Life
  182. Wallace. Join Me: True Story of a Man Who Started a Cult Accident
  183. Macaky. Extraordinary Popular Delusions the Madness of Crowds.
  184. Schwartz. The Brilliance Breakthrough. **
  185. Sheehy. New Passages.
  186. Benson. Secrets of Successful Direct Mail
  187. Tammet. Born on a Blue Day: Inside the Extraordinary Mind of an Autistic Savant.
  188. Lowndes. How to Instantly Connect with Anyone. **
  189. Barrows. Mayflower Madam. The Secret Life of Sydney Biddle Barrows.
  190. Brock: Charlatan: Amercia's Most Dangerous Huckster., the man who pursued him, and the age of flimflam.
  191. Renvoise & Morin. Neuromarketing.
  192. Coltman. Financial Information: Understanding and Managing.
  193. Barrows. Uncensored Sales Strategies. *
  194. Rushkoff. Media Virus.
  195. Sherwin Cody. How to Deal with Human Nature in Business: A practical book on Doing business by correspondence, advertising and salesmanship.
  196. Chet Holmes. The Ultimate Sales Machine
  197. Deborah Tannen. You Just Don't Understand
  198. Helitzer. Comedy Writing Secrets
  199. H.A. Overstreet. Influencing Human Behavior
  200. Fugere. Why Business People Speak Like Idiots
  201. Keith Melton, Robert Wallace. The Official CIA Manual of Trickery and Deception
  202. August Bullock. The Secret Sales Pitch
  203. Dr. Frank Luntz. What Americans Really Want...Really
  204. Dan Kennedy. Making Them Believe **
  205. Rabbi Benjamin Blech. The Complete Idiot's Guide to Jewish History and Culture *


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